The Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing and Finance; Enjoy a Business School Education in a Book
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The Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing and Finance; Enjoy a Business School Education in a Book
Alan Finn, Roger Mason, Stephen Berry, Eric Davies
$14.99
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The Ultimate MBA Book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks. It is a dynamic collection of essential skills covering the topics that really matter.
Author
Alan Finn: Alan Finn began his career in the Royal Navy as an engineer in nuclear submarines but now works in B2B marketing and management consultancy for industry, mainly helping technological organizations to grow. His MBA – a specialist MBA in strategic marketing from the University of Hull – opened up many more opportunities and allowed Alan to broaden his career and to develop his own consultancy business.Alan Finn began his career in the Royal Navy as an engineer in nuclear submarines but now works in B2B marketing and management consultancy for industry, mainly helping technological organizations to grow. His MBA – a specialist MBA in strategic marketing from the University of Hull – opened up many more opportunities and allowed Alan to broaden his career and to develop his own consultancy business.Stephen Berry is a former CFO, an international MBA lecturer in Business Strategy and author of Strategies of the Serengeti, which applies the successful strategies of the East African animal residents of the Serengeti to business. The book has been sold in over 100 countries and Stephen’s business conference speeches on these strategies have been delivered in 25 countries across four continents. He has also trained many executives in strategic thinking and assisted a wide variety of organizations by facilitating sessions to generate their strategies. Stephen is passionate about making strategy practical, understandable and successful.Eric Davies BA (Hons), MPhil, DipM has broad-based business experience, including board-level positions in industry and marketing services agencies and setting up a number of new business ventures. He has consulted widely in both the private and public sectors and provided a range of management programmes for the British Institute of Management (now CMI), the British Council and the Institution of Chemical Engineers and contributed to postgraduate programmes at the University of Glamorgan and post-experience programmes at University College Lampeter. In addition, he has contributed articles to a number of journals including Accountancy, European Journal of Marketing, The Pakistan Management Review, Management Consultancy and The Municipal Journal.